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DJ Khaled is the New Face of Rocawear

Strutter is obsessed with DJ Khaled: This classic banger, the motivational speeches, his unabashed love of all things coconut. Now add brand ambassador to his resumé, as he's now reppin' the Rocawear clothing line.

The man is busy. He's the opening DJ for Beyoncé's current tour and hosting a show on Beats1, all documented on his wildly-popular Snapchat. With Jay-Z as his manager and signed to Roc Nation, this is only the beginning for DJ Khaled as a brand. They never said winning was easy.