Athleta Helps Women Unleash Their "Power"
Clothing brand Athleta is promoting "The Power of She," a crusade for women of all ages and sizes to join forces and fight against undermining. The brand's goal is to help form a sisterhood by working together: "alone we are strong, but united we thrive."
The campaign aligns with Athleta's debut of Athleta Girl line, which will hits stores and its website April 26.
"The Power of She" hopes to inspire women and goals with empathize on healthy competition, supporting their fellow woman, recognizing their own potential and stop undermining each other. Everyone is encouraged to visit Athleta to find out more about the campaign. In a world where #squad goals and "You can't sit with us" are oft-quoted, Athleta hopes to make an even stronger impact with "The Power of She."