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Lane Bryant Celebrates Mother's Day


When it comes to Mother's Day, the OG of plus-size fashion label has a lot in store.

Lane Bryant's collaboration with designers Isabel and Ruben Toledo continues with its premiere scent hitting stores in May. Pink Putti is a homage to the color and what it inspires in a woman. "I am channeling all of the powerful women in my life, especially my mother who mastered the dual qualities of strength and gentleness," says Isabel. "We celebrate the sensuality of womanhood which does not fade with motherhood." Part of the Hot House Beauties line, the perfume will be sold exclusively at Lane Bryant.

The line is also working with Columbus-based Nationwide Children's Hospital to help patients give their mothers special gifts on Mother's Day. Videos of the children telling what they'd like to give their moms will be posted to the Lane Bryant Facebook and YouTube pages, which will be sharable from April 18-May 1. Exclusive accessories ( scarf, tee and wrap bracelet) will be available starting April 29 at Lane Bryant (in stores and online), and a percentage of the sale will go towards the hospital. Shoppers can also donate to Nationwide Children's by "rounding up" their purchase at the register from April 29-May 30.


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