DJ Khaled is the New Face of Rocawear

Strutter is obsessed with DJ Khaled: This classic banger , the motivational speeches , his unabashed love of all things coconut . Now add brand ambassador to his resumé, as he's now reppin ' the Rocawear clothing line. The man is busy. He's the opening DJ for Beyoncé's current tour and hosting a show on Beats1, all documented on his wildly-popular Snapchat. With Jay-Z as his manager and signed to Roc Nation, this is only the beginning for DJ Khaled as a brand. They never said winning was easy.