Just Fab Hops on Plus Size Bandwagon
Call it the Boohoo effect: A popular subscription retailer is now offering a plus size line. Just Fab is adding plus sizes (up to 3X) to its apparel. Currently offering 35 pieces, Just Fab plans to add more to its collection throughout the year. The launch was very hands-on: Just Fab held a fitting party for customers and employees to not only celebrate the new line but to draw feedback. Props to Just Fab for not only expanding its line, but listening to customers' responses on-the-spot.