Old Navy Adds More Sizes to Stores
On Friday, Aug. 20, Old Navy will launch BODEQUALITY, which will offer all of its women’s styles in every size, with no price difference. The retailer is the first to sizes 0-30 and XS-4X for all women’s styles at price parity. Most of its brick-and-mortar stores will carry women's sizes 0-28 in one section, and mannequins in store will range in sizes four, 12 and 18. To introduce the new initiative, actor Aidy Bryant will be the face of Bodequality's campaign. “We saw an opportunity to meaningfully change the women’s shopping experience by making it more inclusive regardless of size,” says Nancy Green, president, chief executive officer, Old Navy. “BODEQUALITY is not a one-time campaign, but a full transformation of our business in service to our customers based on years of working closely with them to research their needs. I’m proud of the collaboration across our Old Navy teams to evolve the retail experience for women.”
To read more about the initiative, go to http://www.oldnavy.com/bodequality.