Rue21 Adds More Plus in 2020
Retailer rue21 has expanded its plus size selection to 61 additional stores during the first quarter of 2020, bringing the total number of stores with plus sizes to 318 by the end of the first quarter of 2020. "We have made the decision to strategically and aggressively expand rue21's collection of Plus size clothes for teen girls and young women, says Michael C. Appel, chief executive officer, rue21. "Plus is a 'white space' opportunity for rue21 because few retailers offer on-trend fashion at great prices in the full range of sizes." Offering sizes up to 4x, plus size customers can shop rue21's styles of juniors' tops, bottoms, dresses and more. "Our customers have told us they want rue21 to have plus [sizes]," says Appel. "With this expansion, rue21 can offer young women of all sizes the coolest, most fashionable clothes at great prices. We are well-positioned to serve our loyal fashion-savvy price-conscious customers."