The Joke's On You?!
On Friday, clothing label American Eagle Outfitters launched a social media campaign to promote its men's underwear line. Sadly, #AERIEMan, a movement to support male body diversity similar to its women's #AerieREAL cam was an April Fools' parody.
Finding out a movement toward self-acceptance was a joke to the company has customers upset. The company defended the #AERIEMan promotion saying its loyal customers know its sense of humor and are OK with the April Fools' joke.
Do you think Aerie are sticking to their guns about their joke or backpedaling?