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ModCloth's Founder Leads the Anti-Photoshop Movement to D.C.

Proposed back in 2014, the bill would to not only require businesses to report on those who frequently alter images of people, but to set up regulations on which to deal with and regulate the advertisements that significantly change a person's image through image-altering techniques.

On Thursday at the Rayburn House Office Building in Washington D.C., Koger and supporters of ModCloth met with legislators behind the Truth In Advertising Act as well as Rep. Ileana Ros-Lehtinen (R-Fla.) and Rep. Lois Capps (D-Calif.) to talk more on altered images on Capitol Hill, whie eyeing a vote on the bill.

Since its introduction in 2014, the bill has stalled in Congress due to lack of interest. Back when it was initially proposed, a rally on Capitol Hill failed to drum up awareness and its petition earned about 42,000 signatures, falling shy of its goal of 50,000.

ModCloth was the first and only retailer to sign the Heroes Pledge for Advertisers, which promised to not augment the bodies of their models on its website or advertisements. American Eagle followed shortly with AerieReal, its anti-airbrushing campaign, to favorable reviews and a boost in profits.


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