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JC Penney's Three-Year Plan Includes Plus Size Presence

Today, JC Penney unveiled its three-year plan for aggressive growth and defined its financial expectations for improved performance past 2017.

To separate itself from the competition, JC Penny is concentrating on is the growth of plus size in-store and online. Both in-house design and trend teams will deliver quality plus size items (as well as petite and big & tall apparel) that will meet the needs of diverse body types in varous demographics.

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