Refinery29 Launches The 67% Project

Today, Refinery29 kicked off The 67% Project initiative. The 67% Project was made, according to a press statement to "confront the reality that plus size women in America are consistently underrepresented in media and retail."

R29 and The 67% Project (named after 67% of women in America who are deemed plus size by the fashion industry) will make changes to its content strategy, implement new partnerships, and challenge its audience "in order to evolve the conversation and action around accurately representing women of all shapes and sizes — inclusive of women size 14 and up — at the same rate they exist in reality."

The 67% Project runs from September 26 to October 2, with plans of industry-wide change.