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The Limited is Back, With Plus Sizes

This week, Belk announced that recently-shuttered apparel line The Limited is now in its Southern-based department stores.

The line relaunch includes expanded sizes. The Limited is now available in plus sizes, and Belk will soon introduce petite, tall and denim lines.

The Limited is being managed by Belk as an "exclusive, private brand," similar to its lines Crown & Ivy, Kaari Blue, New Directions and True Craft. The brand is being sold through The Limited’s site as well as at and in 150 Belk stores, with 74 more Belk stores getting the merchandise next year.

The partnership follows the $26.8 million acquisition of The Limited's intellectual property by private equity firm Sycamore Partners in a February bankruptcy auction.


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