Celebs Shun 'Plus Size' Term, Launch Size-Inclusive Clothing Lines
Recently, comedian Amy Schumer and social media influencer Jordyn Woods announced the launch of their respective clothing lines. Both lines are said to be size inclusive, meaning expanded sizing (which could range from sizes 00 to 32, but no official word).
More clothing companies are seeing the light (or noticing sales plummet) and adding more sizes to their lines (see the J.Crew and Universal Standard collaboration). But when celebrities like Schumer and Woods, who have gone on record balking at the term "plus size," one wonders how truly thoughtful their size inclusive lines will be.
In an interview last year Woods, who has modeled for Asos, Lovesick and AdditionElle, has expressed concerned that she who wears a straight size, is considered plus sized by the modeling industry, and the term pigeon-holed not only herself but her fellow models who can't lose weight because they fear of losing their livelihood.
Schumer, who was mentioned on a cover line of a special plus-size issue of Glamour in 2016, took so much offense to being considered plus size adjacent,she talked about it in several interviews and talk shows weeks after the magazine was off newsstands.
While it's promising that both Woods and Schumer are using their visibility to create clothing for more people, they can't be surprised if people are skeptical of their motives. Are Woods and Schumer finally coming around to, or embracing, the term "plus size" or its potential profit?
According to the NPD Group, plus size clothing is on track to be a $21.4 billion industry this year. There's a lot of money to be made in the plus size market. While they may not vocally identify with the term, they won't shy away from the earnings of a plus size line might create.