“Alexa, Place My Gwynnie Bee Order...”

Recently, plus size subscription retailer Gwynnie Bee has teamed with Amazon for a first-ever voice activated unboxing experience. 

The Alexa skill will allow its members to interact with and learn about Gwynnie Bee, who can extend interactions with members as they open their box and try on in real time. 

Members will go on a choose-your-own-adventure while opening a Gwynnie Bee box. Like a main character of the story, the member is placed into unexpected situations.