Celebs Launch Size-Inclusive Activewear Lines
This week, two celebrities recently unveiled additional sizes for their respective clothing lines.
First is professional tennis player Venus Williams. In between playing the U.S. Open this week, she announced her EleVen activewear line will now carry sizes 0X-3X only at apparel subscription service Dia & Co.'s Active Box.
Next is social media influencer Jordyn Woods, whose debut activewear line Secndnture will carry sizes ranging from XS to 2X. The line is online-only with pop-ups shops and limited edition drops planned in the upcoming months.
In a video on Dia & Co's website, Williams says she is "super passionate about fitness and wellness" as well as being "super focused on making fitness inclusive for all." Woods, who has gone on the record as being apprehensive about the term "plus size," told WWD she launched her due to her own needs. "As a curvy woman, it’s harder to find good, cute clothing that inspires you to actually want to work out," says Woods. "Once I realized there was a demand for activewear, I thought, why not make my own?”