top of page



  • Facebook Clean Grey
  • Twitter Clean Grey
  • Instagram Clean Grey

Felicity Hayward Boycotts LFW

Social media influencer and plus size model Felicity Hayward will not attend the shows during London Fashion Week due to its lack of inclusivity on the runway.

In an article for Marie Claire U.K., the Self Love Brings Beauty founder explains why she won't attend fashion shows in her hometown next week.

"Every season during the shows, I take my seat and pray I will see some sort of improvement in diversity," says Hayward. "But every year, I’m disappointed: I’m lucky if I see one or two women walking at LFW who are even slightly curvy. London just doesn’t take risks when it comes to body diversity – and it’s starting to show."

Hayward mentioned how inspired she was at New York Fashion Week last season during the Savage x Fenty fashion show, where models of all sizes were on the runways. Sidenote: How bad is LFW if NYFW (with a handful of inclusive shows) was the better option?

"It may sound petty at first, but I’m tired of plus-size women always being seen as an after-thought," says Hayward. "We deserve to be at these events, but we’re often told to be grateful to be included at all."


bottom of page