Marketing Tips To Grow Your Photography Business
Knowing how to make your business stand out makes it easier to catch the attention of prospecting customers. Select a segmented demographic, create a portfolio, make yourself stand out, and offer great prices to help your photography business thrive. Dive deeper into these marketing tips to grow your photography business to keep success within reach.
Decide on a Demographic
You need to advertise yourself to the right clients if you want to line up gigs. Although it may seem wise to offer your work to everyone, a wide scope complicates your business strategy. Working at a wedding requires different skills than managing a family photography studio. Likewise, taking pictures of wild animals and landscapes is entirely different than portraiture.
Consider what you enjoy most. Are you an extrovert who loves parties and bonding with others? Photographing weddings, concerts, and other significant events may be perfect. Contrarily, if you’re an introverted nature-lover, you may prefer taking your camera on hikes and submitting photos to environmental and travel magazines.
Create a Portfolio
Another marketing tip that could help you grow your photography business is to make a portfolio. No matter who you work with, customers will want to see examples of your past work. You need proof that your photography skills are as incredible as you claim. Create a website to upload photos of your latest projects.
Each prior job should have a separate page on your site. Take this opportunity to explain your process, what you photographed, and what you enjoyed most. Giving each project a page within your website makes it easier for prospecting clients to view your past work.
Make Yourself Standout
Like many artistic industries, photography is a competitive field. Get the edge over your competition by offering specific services or unique packages. For instance, you could burn photos onto a flash drive for customers or offer them prints of their pictures. Go the extra mile and include photo albums or mounted photography in some of your packages.
Although we live in a digital world, it’s hard to top a physical image. Sitting with loved ones and flipping through the pages of a photo album has that touch of nostalgia a computer screen can’t match. Similarly, many people like to decorate their homes with framed family portraits.
When making prints, think about the type of paper you want to use—is glossy paper ideal, or should you use matte? Aim to have both options and allow clients to decide which they prefer. Ease the process by having example prints on each type of paper to make decision-making easier for clients.
Offer Great Prices
The best businesses have competitive pricing. You deserve fair pay for your work, but customers will look for another photographer if your fees are unreasonable. Search through competitor websites and compare their costs with yours. You may have to lower your fees or offer a “free” bonus service to sweeten the deal. It’s time to establish yourself so that your photography business can take off!