Report: COVID Closed 30% of Plus Size Retail Shops
Earlier today, plus size clothing brand Dia & Co. released its State of Inclusive Fashion Report for 2020. The year is proving to be a one for the record books, especially in the plus size industry.
While 2020 was a watershed year for inclusivity, there was less options for the plus-size shopper, especially for in-store clothing availability.
“With a smaller base of retail options to begin with, the plus-size market, serving 67% of women in America, has been particularly hard hit leaving our consumer with a retail desert," says Nadia Boujarwah, founder and chief executive officer, Dia & Co,
According to the report, more than 30% of plus-size shops closed its door permanently during 2020. The report states that the retail market will close while online retail will expand in the plus size sector. "COVID’s impact on the market and e-commerce, especially, represent a growing opportunity in the category," states the report.
Read more of Dia & Co.'s report here.